Walt Disney Co. The third edition of Deloitte’s State of AI in the Enterprise survey explores the types of talent companies are seeking, where they are finding it, and what training they are offering. , is a global, multi-platform media and entertainment company. Portland Trail Blazers guard Damian Lillard. The contract will start in 2021-22 when Lillard’s current deal runs out. Hulu, the popular streaming and entertainment company, has brought on a number of NBA players to endorse the brand. But Portland is at a point where they don’t have any other choice, and Lillard is the face of the franchise. Hulu, which only operates in the U.S., said it had more than 25 million subscribers at year-end, including both on-demand and live customers. He’s listed at 6-foot-3 but really stands something like 6-foot-1.5, and we know how smaller guards tend to do as they age. Ever since the commercials showing Lillard getting a “Hulu Has Live Sports” tattoo, it’s been a fun talking point, but Portland’s Game 2 matchup with the Golden State Warriors may have taken the promotion up a notch once again. It's the kind of thing that you'd think was off even if no one told you that wasn't actually Damian Lillard. No one involved is trying to keep this a secret, as Lillard even poked fun at his deepfaked body double on Instagram this week. Mashable, MashBash and Mashable House are among the federally registered trademarks of Ziff Davis, LLC and may not be used by third parties without explicit permission. It's just a little strange and something we'll all have to get used to. Depending on location, the service carries the Big Ten Network; CBS Sports Network; the ESPN portfolio; Fox Sports; the Golf Channel; NBCSN; the Olympic Channel; and SEC Network. Portland’s franchise guard last signed an extension worth $120 million in 2015. Copyright © 2020 Dow Jones & Company, Inc. All Rights Reserved, Wuhan, Former Pandemic Center, Emerges as Tourist Hot Spot, What China and Russia Could Reap From Covid-19 Vaccine Diplomacy, The Stock Market Is Ignoring the Economy. While NBA players are promoting Hulu on social media and doing so in an open and honest fashion, it’s drawn even more positive attention. CMO Today delivers the most important news of the day for media and marketing professionals. When Mavrck interviewed 113 influencers with various followings last year, 40% said marketers don’t consistently follow up with them about following government rules for endorsement disclosures and 16% said a marketer had at least once asked them to skip the disclosures. ? Watch me and the squad tonight, live on @Hulu. Copyright ©2020 Dow Jones & Company, Inc. All Rights Reserved. Netflix has a commanding lead, with more than 58 million domestic subscribers at the end of the year and close to 81 million more abroad. According to multiple reports, Lillard is set to sign a super max contract extension with the Trail Blazers when free agency opens on Sunday worth $196 million over five years. Lillard’s shoes during Game 2 were certainly close in color to Hulu’s green, but probably a bit brighter overall. Hashtags will include #ad, #paid, #alot, #sponsored, #hulupaidme, #neversellout and #hulusellouts. He doesn't seem too enthused by the idea until his tattoo comes up with ideas involving dragons and dolphins to improve the tattoo design, but Damian's agent is not having it. The supermax has not played out exactly how teams intended. The Hulu campaign, which was created by the creative digital agency Big Family Table, will run on TV this weekend during the NBA’s All-Star Weekend but play out in large part on social media, with posts from the players’ own accounts. The campaign is centred on the concept of the players ‘selling out’ to promote Hulu’s live sports content, as opposed to the recent trend for subtle influencer-style marketing.